Dong Chengpeng in Jian Bing Man. [File photo]
Total box office sales in China smashed
Of the five domestic films that exceeded one billion yuan in 2015, four are comedies, according to statistics from Entgroup, a major think tank on showbiz in China.
With Spring Festival, China's most important holiday, approaching and several highly anticipated domestic comedies scheduled, Chinese comedies can expect another promising harvest.
"People power" brings money
The boom of Chinese comedies lies in the power of levity, helping people break away from solemnity.
"Mounting pressure in life increases people's interest in comedies, which can leave them laughing," said Wali, a renowned film critic on Chinese microblog site Weibo.
Boqiao, a film practitioner at a major film corporation in China, agrees. "Most Chinese people regard watching films in cinemas as entertainment rather than art appreciation," he said.
Such huge appetite for comedies has allowed amateur comedians a chance to gain favor on the silver screen, such as the movie Jian Bing Man by Internet sensation Dong Chengpeng.
With their fan base playing a big part, these films, directed by relatively "green hands," can usually draw a large crowd, according to critics. "People are familiar with their styles given their popularity elsewhere, especially for the fans in smaller cities," Wali added.
After all, it is the quality of the film that has the final say.
For instance, romantic comedy Goodbye Mr. Loser earned only 10.6 million yuan during the first week of its release in September 2015. After glowing recommendations from audience members on social media, the film reaped over 250 million yuan a week later.
"I'm really happy to see people focus more on the quality of the films," said Boqiao. "Films like Goodbye Mr. Loser have all the merits of a decent comedy."
Ilka Zhang, a movie fan from Beijing, holds a similar view. "I believe in the future, only high-caliber comedies will be the ones that are remembered."