The Corporate Engagement Awards has, for the past three years, honoured the best in corporate sponsorships, partnerships and corporate social responsibility. The awards celebrate those partnerships that have benefits not only
Corporate social responsibility (CSR), corporate sponsorships and partnerships and other community-led programmes have proliferated in the recent past. Companies are realising that not only do they have an obligation to do good, but that it is also in their direct interests to do so.
Numerous studies have been carried out to find a link between CSR and financial performance. However, recently, CSR is more often linked to corporate reputation. The impacts it has on both the employer brand and the company's public image are not to be undervalued. By honouring those projects that demonstrate a mutually beneficial, are strategy-led and produce constructive objectives, the Corporate Engagement Awards provides the benchmark for work in this area.
Last year's Grand Prix winner, Intuit and StartUp Britain, was selected because it provided a necessary service for Britain's SME community and, while doing so, allowed Intuit a platform for testing its new payment technologies. The 2012 winner was a coalition of home improvement retailers, youth clubs and apprenticeship trainers that allowed for young people to gain skills while renovating their own youth centres and providing retailers with skilled apprentices.
Liz Foggitt, publishing & events manager at Cravenhill Publishing, said: "As sustainability, transparency and corporate responsibility becomes more prominent in corporate communication strategies, it becomes increasingly important to honour the best work being done. The Corporate Engagement Awards provide a great platform to share stories of the most inspiring and successful partnerships. Winning an award is always a perfect opportunity to show your team your appreciation for all their hard work."
2013 winner, Simon Hambley, director of Live at Crown, said of last year's programme: "We are thrilled to have our Games Maker Orientation Events for LOCOG recognised and rewarded by a panel of communication industry experts. Since designing and producing these events, we have become the go-to agency for anyone in need of employee engagement expertise, regardless of the nature of the organisation. It has been an incredible journey from conception through to conclusion and one that has touched everyone in the agency. Our success at the Corporate Engagement Awards 2013 is fantastic recognition for all the team at Crown, who worked very hard to deliver success for our clients."
Categories in the 2014 Corporate Engagement Awards are as follows:
Best arts and culture programme
Best charity, NGO or NFP programme
Best educational programme
Best environmental or sustainable programme
Best sports and leisure programme
Best combined programme
Best pro bono work for charitable, social or ethical cause
Most effective short term programme
Most effective long term programme
Best sponsorship activity to raise brand awareness
Best alignment of brand values through a sponsorship activity
Most effective sponsorship of a single event
Most innovative sponsorship activity
Corporate social responsibility
Best programme to raise brand awareness
Best alignment of brand values during a CSR programme
Best community involvement during a CSR programme
Best collaboration for a single event
Most innovative collaboration
Best foundation programme
Best stakeholder communications
Best internal communications
Best PR and external communications
Best collaborative approach
Best management of a programme
Best personal contribution during a programme
Best team effort during a programme
Grand Prix for best corporate partnership or sponsorship