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Charity Insight Contributor
Published 09 May 2011

Online campaigns from WWF, National Trust and THT.

New online campaign from WWF


WWF UK has launched a new online campaign to save the Cerrado savannah in Brazil. Home to five per cent of all life on earth, it is being destroyed faster than the Amazon due to modern agriculture techniques such as the cultivation of soya-based animal feed. The Save the Cerrado campaign centres around a 60 second film which uses hand shadows to communicate the urgency of the situation and the action UK consumers can take to help save it. The film was created by agency Neo, directed by Kirk Hendry and features the hands of South American magician El Mago Serpico.

National Trust launches real life Farmville
The National Trust has launched an online community that allows members to manage a real farm. Built by Public Zone, the online Farmer collective of up to 10,000 members will gain exclusive behind-the-scenes insight into how the 1,200 acre Wimpole Farm near Cambridge operates. Members will be able to vote on farming decisions throughout the year such as those around crops and livestock, and see the real life consequences of that decision play out. The aim, says the National Trust, is to "rebuild the connection between people and food".

Terrence Higgins Trust launches strategic communications programme
HIV charity, Terrence Higgins Trust has launched a new strategic communications programme. Developed in conjunction with agency G2 Joshua, it centres around social media supported by integrated creative activity. Its aim is to address the proportion of gay men in the UK who are unaware they have HIV.

New website for Technology Special Interest Group
The Institute of Fundraising's Technology Special Interest Group has appointed Remedy Creative to redesign its website. Originally designed to promote events and publish guides and presentations to its 900 members, the website is no longer fit for purpose. The new site will offer users more content including additional online resources, charity jobs, news and a blog.

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