Donating online is reputed to be increasing in popularity, but do statistics support
this? CharityInsight, in partnership with Blackbaud, tracks the value of the average online gift.
The healthy trend for the average gift (above £55) continues but, given that July is typically a weaker month for online giving, will it hold? Since winter is the strongest time for gifts, ensure now that your support technology is robust and ready.
For more details, visit www.charityinsight.com or www.blackbaud.co.uk
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