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Income Generation News
Jenny Greenwell
Published 07 September 2011

A £10m fund to back new innovative ideas for volunteering and charitable giving has

been announced by the government today.

The Innovation in Giving Fund was first announced in the Giving White Paper, published in May this year, and is part of a larger £34m package to increase social action.

The fund will be used to focus on new technologies and online networks, such as JustGiving, the website which allows people to sponsor their friends online and Freecycle, where people can trade unwanted or unused items online.

"We want to root out the visionary ideas that too often never get the backing they need. There is massive untapped community spirit, skill, and other resources, I want to hear about ways to unleash it," said the Minister for Civil Society, Nick Hurd.

The charity sector has largely welcomed the new fund. Hannah Terry, Head of Policy at CAF, said that the fund could lead to developments in how the public donate, but that it is vital there is also investment to modernise and transform important existing schemes.

Ben Kernighan, deputy chief executive of NCVO said the fund will need to be integrated with other measures in the Giving White Paper to have to greatest impact. "We have long believed that better asking will be fundamental to increasing levels of donor support," he said, drawing reference to the planned Giving Summit, which is proposed for this autumn.

NESTA is to manage the fund. Its chief executive described how they want ambitious applications. "We want to get the money to people doing the most imaginative work on the ground but we also want to help them to be more ambitious about just how much impact their ideas can achieve," said Geoff Mulgan.

Those wanting to apply for the fund have to submit a short video pitch by 14 October 2011.

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