Income Generation News
Becky Slack
Published 08 September 2011

Digital technology, sport and singing are among the tools currently being used by charities

to raise funds.

£1.6m for public speaking charity
Speakers Trust has received £1.6m in funding from the Jack Petchey Foundation. The three-year grant was awarded to the charity to continue its work in developing the confidence of young people to express themselves publicly. It follows on from Jack Petchey's Speak Out Challenge which has trained around 65,000 secondary school children in public speaking. The Jack Petchey Foundation has donated over £65.m since it was established in 1999.

Digital platform boosts VRH funds
Volunteer Reading Help has enlisted global digital marketing agency GGMR to execute a digital marketing strategy with the aim of increasing donations. GGMR fulfilled a commitment they made back in spring to completely redesign the charity's website to included a bespoke online proposal and new content management system on a pro bono basis. The project has enabled VRH to capitalise on the recent publicity it has received from being involved in the recent "Get London Reading" campaign by the Evening Standard with some £32,000 generated via the landing page and over 2,500 enquiries about becoming a volunteer.

Public joins Royal British Legion to create charity single
The Royal British Legion supporters are being encouraged to participate in "groundbreaking" fundraising activity, which will see thousands of voices being used to create a new single. The UK public can show off their vocal talents by dialling a special number and singing down the line. Their voices will create a choir which will accompany Abi Phillips, Hollyoaks actress, on her upcoming single, Coming Home. Each call will cost £3 with £2 going to the RBL. The single will be available online from 6 November and in Tesco from 7 November.

Sporting challenge launched in aid of Make-A-Wish
Make-A-Wish has joined forces with Tigrent Learning UK to develop a new sporting challenge. Aiming to capitalise on the 2012 Olympic spirit, the Tigrent Challenge is a 12-month initiative that will see people participating in various runs, cycles, sky dives and other sports in aid of the charity. Open to all members of the Tigrent tea, including customers past and present, it is hoped the activities will raise £35,000.

Vodafone extends free text donation service to individuals
Vodafone has extended its JustTextGiving service to individuals. Initially set up to help charities fundraise, the free text donation service can now be used by anyone who is raising money for good causes. People aged over 18 can apply for a unique, personalised textcode, which they can wear during a challenge event, text to friends or post on their social network page. Free to set up and manage, every penny raised goes to the chosen charity. Gift Aid can also be reclaimed.

New search engine fundraising tool
A new fundraising 'club' has been launched in association with The Daily Express. After selecting a cause to support from the club's directory, members are provided with a Yahoo! Powered search box. Every time they search using the tool, 50 per cent of the advertising revenue is donated to their charity of choice. The site is powered by Affilyon, a search engine fundraising organisation.

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