spending on the National Basketball Association is up 8.9 percent from the previous year, but below average for the Denver Nuggets.
According to Sponsorship.com and IEG research, a sports consulting and research company, sponsorship with the Nuggets is below average.
Across the NBA, sponsorship spending hit $739 million in 2014-15 season. Beer, insurance and cars are the among the most active sponsors. Anheuser-Bushch is the biggest sponsor. And this year, the NBA announced four new partners: Harman, Kaiser Permanente, Pepsi-Cola and Under Armour, according to Sponsorship.com.
Read more at the Denver Business Journal: http://bit.ly/1N9xCDp
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